If you’re searching for a writer with charisma, business savvy, optimization skills and a knack for persuasive content, then you’ve come to the right place. A newspaper reporter in Miami at the turn of the millennium, Pellecchia has leveraged years of management and market experience to craft copy aimed at boosting brand awareness, web traffic and market share. His optimization techniques have proven effective at raising page rank and his ability to create terse, meaningful messages is trumped only by a due diligence in producing copy that competes and differentiates in the marketplace.
Professional references available. Call 954-729-6164.
ABB CONCISE is America’s largest independent contact lens distributor commanding a 40 percent market share. Pellecchia was contracted by ABB to craft content for their new and improved 500 page website now in beta. Duties included the merger of existing print and web marketing collateral, the development of interactive web features, art direction, image licensing, search engine optimization and user manual creation.
Pellecchia was copywriter for the new MacNeill Group website launched in April 2010. Pellecchia worked for Blue Interactive Agency at the time and the website was awarded 1st place in the Website/Electronic category of the AAMGA’s (American Association of Managing General Agents) Annual Advertising, Marketing and Community Service Awards.
Pellecchia was contracted by Fortune 500 Vitacost.com in 2009 to create web copy optimized for Internet search. Pellecchia created more than 1,000 articles on dietary supplements, whole foods, homeopathic medicines and daily blogs on health and wellness.
American Traveler Staffing Professionals
Press releases, optimized web pages, newsletters and blogs were among duties at this behemoth of a healthcare staffing firm. Pellecchia was charged with writing copy for five staffing agency websites: 50 States Staffing, Travel Force, Candidate Direct, StayStaffed and ATSP.
Bonn, Shortsleeve & Ray
Pellecchia conducts on demand industry and market research for this CPA firm in Rochester, New York, specializing in the valuation of privately-held SMEs. Reports compiled by Pellecchia are used frequently in matters of valuation litigation where expert testimony is commonplace.
Institute of Business Appraisers
White paper editing, market research, conference organization, industry news articles and Internet marketing were among duties performed by Pellecchia at this non-profit trade association charged with educating and certifying valuation specialists.
Pellecchia reported on government, land use, business, people and events for this weekly independent newspaper serving Miami and Miami Beach for more than 50 years.
Owner/Operator Market at Spectrum
Ft. Lauderdale, Florida
Designed, built-out, and operated high volume delicatessen featuring fresh baked bread, pastries, specialty coffees, and sandwiches.
Management Aruba Bay Inc.
Ft. Lauderdale, Florida
Casablanca Café – General Manager
Aruba Beach Café – Dining Room/Beverage Manager
Yesterdays Restaurant – Dining Room Manager
Duties included hiring, service and sanitation training, scheduling, menu development, quality control, line checks, customer service, copywriting for employee manuals and directories
Management Brown Thomson & Co
Service and sanitation training, line checks, management reports, P&L reviews, event planning, promotions, food and wine seminars, menu development, POS programming and tracking, produced copy for radio and print advertising.
PROMOTIONS AND PUBLIC RELATIONS
Producer/Master of Ceremonies Last Laugh Comedy Club
Founded and produced sold-out comedy venue: artist booking; lodging and Green Room arrangements; produced marketing and public relations materials, staffing; general operations. Produced lucrative guest artist jazz series.
Associate Producer Hartford Jazz Society
Produced Bushnell Park Summer Jazz Series – duties included stage production, master of ceremonies, travel and lodging arrangements for artists.
Florida Atlantic University – MBA (enrolled)
Florida International University – BS in Mass Communications
North Texas State University – Jazz Studies
SCORE – Small business consultants supported by America’s SBA. All work is pro bono.
Margate Chamber of Commerce – Sit on various planning committees aimed at improving business conditions in Margate, Florida.
When considering a copywriter or content developer for your print or web needs, know that Pellecchia’s level of creativity is high and his time management skills and ability to meet deadlines are second to none. Pellecchia maintains high ethical standards and is experienced working independently and with teams. Pellecchia is available for both freelance and agency work and can write onsite or remotely.